Этот сайт использует файлы cookies. Если вы хотите узнать больше или изменить свои настройки, наша политика cookie к вашим услугам.Если вы продолжаете пользоваться веб-сайтом, мы предполагаем, что вы соглашаетесь с использованием файлов cookies.
Настройки Cookie

Cookie — это небольшая порция текстовой информации, которую сервер передает браузеру.

Файлы Cookie используются для облегчения процесса поиска и навигации по сайту. Благодаря им можно определить, какие страницы являются наиболее интересными. Это поможет нам улучшить сайт.

С помощью данного меню вы можете изменить настройки файлов Cookie. Изменения вступят в силу при переходе на следующую страницу нашего сайта:

Использовать функционал Cookie Не использовать функционал Cookie
 
Tick icon Выбранный параметр будет сохранён Tick icon Выбранный параметр будет сохранён
Tick icon Страницы, посещённые анонимным пользователем, будут отслеживаться Tick icon Страницы, посещённые анонимным пользователем, отслеживаться не будут
Tick icon Размещение информации в социальных сетях разрешено Tick icon Некоторые возможности социальных сетей не поддерживаются
Tick icon Полный доступ к функциональным возможностям данного сайта Tick icon Некоторые разделы нашего сайта не будут работать
Если диалоговое окно будет закрыто без дополнительных указаний, Cookie будут разрешены по умолчанию.
Поиск
Введите слово для поиска и нажмите ввод
Отрасль Retail
Регион UK
Тип решения
Projection mapped retail installations using Optoma’s bright ZU650 laser phosphor projectors and DisplayMapper
Подрядчик
Projection Artworks
www.projectionartworks.com
Projection Artworks is a creative studio and production house specialising in projected art and video-mapping for events, conferences, PR stunts, private parties and experiential activity.
This has been a real draw for visitors. People simply have to stop and watch. Following the window display installations, the store recorded its highest sales weekend of the year.
Nikolas Allison, Projection Artworks

Shoppers delight at M&M’s World, Leicester Square

Задача: Projection Artworks was given the challenge from M&M’s World to create two front window pods containing M&M’s bottles and two large M&M’s.
Решение: The bottles and M&M’s were brought to life using animated content created within the Projection Artworks studio, using an Optoma ZU650 WUXGA projector, powered by DisplayMapper software.
Результаты: These window displays grab attention by creating an engaging experience that makes people stop and watch.

Задача

Projection Artworks was given the challenge from M&M’s World to create two front window pods containing M&M’s bottles and two large M&M’s. The installation needed to be daylight-visible and grab attention, while engaging shoppers and promoting the brand.

The idea of using pods to digitally promote the brand story ruled out the use of flat screens, with the location needing something that could attract and engage.

It was decided to create projection mapped displays to achieve the impact required. Projection mapping allows the content to be wrapped around the physical display items.

These pods would need to be very bright to be visible during daylight hours on a south facing window.

Решение

The bottles and M&M’s were brought to life using animated content created within the Projection Artworks studio, using an Optoma ZU650 WUXGA projector, powered by DisplayMapper software.

Having created retail projection showstoppers like Harrods’ Faberge installation, Projection Artworks developed DisplayMapper for retailers that want to recreate this type of next-generation ‘magic’ on a smaller and more affordable scale. DisplayMapper combines daylight-visible projections and 3D mapping software. The cloud-based system can centrally control and distribute creative branded content across a universe of retail supermarkets or uniquely to each store.

Display Mapper was ideal for the installation as it allows updates to content to be pushed out “live” within minutes to one pod or all. This can target consumer preferences and product promotions at a local level.

With WUXGA resolution and 6,000-lumens, Optoma’s ZU650 laser phosphor projector was chosen for the installation due to its brightness, image quality and reliability. These were built into the pods so they are not visible to the consumer’s eye and use a mirror to reflect the content onto the physical display area. This prevents any interference with the equipment and gives a neat solution for the store.

Результаты

The window displays grab shoppers’ attention by creating an engaging experience that makes people stop and watch.

Projection Artworks’ Retail Account Manager, Nikolas Allison, said: “This has been a real draw for visitors.  People simply have to stop and watch.  Following the window display installations, the store recorded its highest sales weekend of the year.”

Список оборудования

2x ZU650 laser phosphor projectors