Windo Displays, a pioneering brand in floor advertising, had the perfect solution and saw a niche in this segment for digital signage to be utilised. Their products have been used globally for nearly 25 years. The FloorCaster® Pro is their ground-breaking solution for digital display advertisements in locations where space is scarce such as retail supermarkets.
The FloorCaster® Pro project in Spar City required a compact projection system that could be easily installed and mounted onto any kind of shelving unit and or wall as well as ensuring that customers didn’t block the projection. The projector had to be able to work alone, be part of a wireless signage network and have a high enough brightness to be visible in ambient light.
All types of projectors were tested from multiple brands during the development stage. Optoma’s lamp-free LED ML750e was selected as the best possible solution as it delivered exceptional colour fidelity and the brightest image for its ultra-compact size. It also incorporates a media player, USB connection and microSD card slot for projection without the need for a source device.
Ruud Peper from Window Displays stated “When we installed the FloorCaster® Pro for testing, we were certain the product would attract attention and perform well. But expectations were surpassed when we received information requests from people who work in retail and had seen the product at various test locations.”
Iris Cornelissen from Spar Supermarkets stated “First impressions were really good! Customers really noticed the images on the floor and stood there watching what would come next! The FloorCaster® Pro was first installed near the chocolate section. After that it was positioned near our fresh sandwiches. It ran in combination with our other advertisement solutions.”
Iris Cornelissen further stated: “Fellow Spar franchisers were also impressed with the device. It’s an easy device to operate, we only adjusted the image focus a couple of times, that’s it. It powers-up automatically when the store opens and shuts down when the store closes.”